[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.quickchem.cz\/meli-bychom-brat-pr-clanek-vazne\/#Article","mainEntityOfPage":"https:\/\/www.quickchem.cz\/meli-bychom-brat-pr-clanek-vazne\/","headline":"M\u011bli bychom br\u00e1t PR \u010dl\u00e1nek v\u00e1\u017en\u011b","name":"M\u011bli bychom br\u00e1t PR \u010dl\u00e1nek v\u00e1\u017en\u011b","description":"Propagace je jednou ze z\u00e1kladn\u00edch strategi\u00ed ka\u017ed\u00e9 firmy. Existuje j\u00ed mnoho druh\u016f, obvykle rozd\u011blovan\u00fdch podle m\u00e9dia, kde se objevuje. M\u00e1me…","datePublished":"2020-01-27","dateModified":"2023-05-24","author":{"@type":"Person","@id":"https:\/\/www.quickchem.cz\/author\/#Person","name":"","url":"https:\/\/www.quickchem.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1e120f96477763896a9e7ab3663c076bf8b67ca32fa1a5943b70761da502a7a7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1e120f96477763896a9e7ab3663c076bf8b67ca32fa1a5943b70761da502a7a7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"quickchem.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.quickchem.cz\/wp-content\/uploads\/img_a379294_w4332_t1590666909.png","url":"https:\/\/www.quickchem.cz\/wp-content\/uploads\/img_a379294_w4332_t1590666909.png","height":0,"width":0},"url":"https:\/\/www.quickchem.cz\/meli-bychom-brat-pr-clanek-vazne\/","about":["Business"],"wordCount":427,"articleBody":"          Propagace je jednou ze z\u00e1kladn\u00edch strategi\u00ed ka\u017ed\u00e9 firmy. Existuje j\u00ed mnoho druh\u016f, obvykle rozd\u011blovan\u00fdch podle m\u00e9dia, kde se objevuje. M\u00e1me televizn\u00ed, rozhlasovou \u010di tiskovou reklamu, a to je jen p\u00e1r druh\u016f. Av\u0161ak nap\u0159\u00edklad i tiskov\u00e9 reklamy existuje v\u00edce typ\u016f. M\u00e1me zde klasick\u00e9 velk\u00e9, barevn\u00e9 reklamy, ty v\u0161ak tolik net\u00e1hnou. Mnohem \u00fa\u010dinn\u011bj\u0161\u00ed je PR \u010dl\u00e1nek. Tento typ nalezneme prakticky v ka\u017ed\u00e9m \u010dasopise. V novin\u00e1ch nen\u00ed tolik roz\u0161\u00ed\u0159en, p\u0159edev\u0161\u00edm kv\u016fli samotn\u00e9 sv\u00e9 podstat\u011b. O co se jedn\u00e1? Jde o propaga\u010dn\u00ed \u010dl\u00e1nek, kter\u00fd se tv\u00e1\u0159\u00ed jako b\u011b\u017en\u00e1 sou\u010d\u00e1st dan\u00e9ho \u010dasopisu a nikoliv reklama. C\u00edlem je, aby si \u010dten\u00e1\u0159 ani neuv\u011bdomil, \u017ee se jedn\u00e1 o propagaci. T\u00edm p\u00e1dem jej toti\u017e nep\u0159esko\u010d\u00ed a nav\u00edc jej bude br\u00e1t v\u00e1\u017en\u011bji. Je tedy v\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee si dan\u00fd v\u00fdrobek koup\u00ed. Obvykle se jedn\u00e1 o v\u011bci, kter\u00e9 souvis\u00ed s dan\u00fdm t\u00e9matem. Nap\u0159\u00edklad v \u010dasopise o z\u00e1had\u00e1ch Enigma najdeme \u201e\u010dl\u00e1nek\u201c o tom, jak je ovzdu\u0161\u00ed venku \u0161kodliv\u00e9 a kolik je tam toxin\u016f. A samoz\u0159ejm\u011b je tam p\u0159edstaven i vyn\u00e1lez, kter\u00fd dok\u00e1\u017ee vzduch v dom\u011b vy\u010distit. Sou\u010d\u00e1st\u00ed jsou i \u00fadajn\u00e9 fotografie plic \u010dlov\u011bka, \u017eij\u00edc\u00edho v Sidney a jeho kolegy, kter\u00fd cel\u00fd \u017eivot pro\u017eil na australsk\u00e9m venkov\u011b. V \u010dasopisech pro \u017eeny pak najdeme reklamu na nov\u00fd \u010daj \u010di jin\u00fd p\u0159\u00edpravek na hubnut\u00ed, obvykle zamaskovan\u00fd jako p\u0159\u00edb\u011bh \u017eeny, kter\u00e1 zhubla v kr\u00e1tk\u00e9m \u010dase pom\u011brn\u011b zna\u010dnou hmotnost. Jsou zde samoz\u0159ejm\u011b fotografie \u201ep\u0159ed\u201c a \u201epo\u201c. Jak tedy takov\u00fd PR \u010dl\u00e1nek pozn\u00e1me? Nejjednodu\u0161\u0161\u00edm vod\u00edtkem je to, \u017ee mus\u00ed b\u00fdt ozna\u010den. Hledejte tedy na dan\u00e9 str\u00e1nce n\u00e1pis \u201epublic relations\u201c. Obvykle je tento n\u00e1pis mal\u00fdm p\u00edsmem a na n\u011bjak\u00e9m nen\u00e1padn\u00e9m m\u00edst\u011b, je tedy t\u0159eba po n\u011bm n\u011bkdy i p\u00e1trat. D\u00e1le by v\u00e1s m\u011blo varovat to, kdy\u017e je n\u011bjak\u00fd v\u00fdrobek ozna\u010dov\u00e1n pouze sv\u00fdm pln\u00fdm n\u00e1zvem, nap\u0159\u00edklad pra\u010dka Zanussi X5 Turbo. Zpozorn\u011bte tak\u00e9 tehdy, pokud je tam zm\u00edn\u011bn pouze tento jedin\u00fd v\u00fdrobek, a \u017e\u00e1dn\u00fd jin\u00fd, zvl\u00e1\u0161t\u011b ne od jin\u00e9 firmy. Tyto \u010dl\u00e1nky pak neberte v\u00e1\u017en\u011b a pova\u017eujte je za to, co ve skute\u010dnosti jsou: oby\u010dejnou reklamou.                                                                                                                                                                                                                                                                                                                                                                                          4.1\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"M\u011bli bychom br\u00e1t PR \u010dl\u00e1nek v\u00e1\u017en\u011b","item":"https:\/\/www.quickchem.cz\/meli-bychom-brat-pr-clanek-vazne\/#breadcrumbitem"}]}]